Music Video of the Week
Aitch
Selected 14 January 2022
Aitch
“Learning Curve”
Directed by Aitch & KC Locke
With their video to ‘Learning Curve’, British rapper Aitch and director KC Locke wanted to create a statement piece – and they succeeded. From a fiery car-wreck to a flock of sheep to Aitch seducing women at weddings and over lobster dinners, this video really has everything.
You can instantly tell how much meticulous and in-depth planning went into the video where every scene and transition matches with the lyrics and beats of the song just perfectly. The outstanding editing and visual effects only add on to this – bravo to the entire team.
Credits
- DirectorAitch & KC Locke
- ProducerLewis Nicholson
- Production CompanySwords & Eagles
- DPPieter Snyman
- EditorJamil Shaukat
- VFXLMNTL FX
- LabelCapitol Records
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